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Nature is in freefall, and the UK is no exception. We are one of the most nature depleted countries in the world. Over 97% of wildflower meadows have been lost in the UK since the 1930s, drastically reducing the habitats that our native species rely on to survive.

Air Wick’s purpose is to connect people to nature, and WWF’s purpose is to protect and restore it. Through our partnership with Air Wick we are encouraging the British public to spend more time outdoors in nature and asking you to join us to take action to help your local wildlife.


We’re working with Air Wick to protect and restore wildflower habitats across the globe. Here in the UK, that means supporting conservation projects in three key regions: the Wye & Usk river catchment, the Soar river catchment, and East Anglia, all with the aim of restoring 20 million square feet of UK wildflower habitats.

So far, we’ve restored 2 million square feet of wildflower habitats in the UK, and over 50 million square feet around the world, including creating seed banks for endangered species in Australia and supporting iconic species like the Monarch butterfly in Mexico.

Alongside our conservation work, we’re also asking you to help bring nature back by turning a corner of your garden, home or local community into a nature-friendly wildflower haven. Adding native wildflowers into a small area of your garden or local community can help provide more food for pollinators like bees and butterflies, as well as other insects.

Find out more about the partnership, including how you can get involved and help us #BringNatureBack. 

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