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Olympic Gold Medallists at the Ecover Blue

12 September 2012

Andrew Triggs-Hodge MBE, double gold medallist as part of the coxless fours rowing team, joined Tim Baillie and Etienne Stott, gold medallists in the Canoe Slalom C2 and Ruta Meilutyte, gold medallist in the 100m breaststroke, at the Ecover Blue Mile flagship event in Plymouth today.

The Ecover Blue Mile challenge is asking people across the nation to complete a mile on, or near, water anytime this summer. All the funds raised from this fantastic event will go to WWF’s work safeguarding our marine and freshwater habitats in the UK, and around the world. The athletes hoped their presence would raise awareness about the need to protect the world’s precious water resources.

Andy said, “I’m very excited to be paddling out at the Ecover Blue Mile this afternoon. There’s a great atmosphere here at the Mayflower Steps, with lots of people supporting participants from the side-lines. This fantastic event is raising awareness about the need to protect our precious water resources, and raising vital funds for WWF’s work safeguarding our marine and freshwater habitats in the UK and around the world.”

Etienne said, “We’ve had a great day in the sunshine and looking forward to doing our blue mile in kayaks and stand-up paddles later today! WWF’s doing great work protecting our water resources.”

Tim said, “I’m really happy to be here in sunny Plymouth for the Ecover Blue Mile. It’s a really fun event for a good cause. I’m excited to try stand-up paddling later, and then race in a Fatyak kayak!”

In total around 250 people are taking part in the Ecover Blue Mile flagship event to swim, kayak or stand-up paddle a mile – with hundreds more supporting from the side lines at Plymouth waterfront and enjoying the food and entertainment on offer in the Event Village throughout theday. Among them was the Lord Mayor of Plymouth, who officially launched the Marine City Festival and procession at 1pm, including a lively Samba band, who gave the event a buoyant carnival atmosphere.

It’s not too late to join in with this year’s Ecover Blue Mile event, so why not complete your own blue mile? It’s easy to take part – simply walk, run, swim, kayak or row a mile for WWF! For more information and to register visit thebluemile.org

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For further information about the Ecover Blue Mile visit thebluemile.org, or contact: Teresa Page | Sports Environment | 01752 600 111 | teresa.page@sportenvironment.com For further information about WWF contact: Leah Worrall | WWF Communications | +44 (0) 1483 412 325 | Comtemp3@wwf.org.uk

Editor's notes
The Ecover Blue Mile is an exciting event aiming to raise vital funds for WWF’s work to protect the world’s marine and freshwater environments. Along with the flagship event in Plymouth, we are asking the British public to cover one mile, either in or next to water, by organising their own Ecover Blue Mile challenge. Last year over 2,000 people took part. Ecover is the official sponsor of the Ecover Blue Mile. Ecover has worked with WWF since 2007 to help raise awareness of the natural environment. With a solid environmental programme and global projects specifically aimed at water conservation, Ecover is committed to making sure its products have a minimum impact on our marine and freshwater environments. WWF-UK is the official charity partner of the Ecover Blue Mile.

About Ecover
Ecover has an answer for all your cleaning needs, with a great range of products, some of which carry the Good Housekeeping Institution logo*. The range cleans as well as - or better than - the UK's leading conventional brands and uses Plant-astic for its bottles, which are 100% recyclable and made from sugarcane. Using sustainable, plant-based and mineral ingredients, Ecover has been recognised by the United Nations Environment Programme (UNEP) for our outstanding practical achievement for the protection and improvement of our environment. *The products that carry the Good Housekeeping Institution logo are Washing Up Liquid, All Purpose Cleaner, Multi Action Spray, Concentrated Laundry Liquid – Non-Biological, Non-Bio Concentrated Washing Powder, ZERO Washing Up Liquid and ZERO Laundry Powder.

About WWF
WWF is one of the world's largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. We're working to create solutions to the most serious environmental issues facing our planet, so that people and nature can thrive. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, tacking climate change and changing the way we live. Find out more about our work, past and present at wwf.org.uk

About Sport Environment
At Sport Environment, we are an innovative and creative sports marketing and event management company with a passion for social change. We believe audiences engage best by experiencing real situations and we continually seek better ways at connecting brands with their customers. We have a team that shares a great sense of purpose and enjoys collaborating with organisations that attract the best people and helps build strong societies in which their businesses can thrive. For more information see www.sportenvironment.com

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