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The Amazon rainforest

The world’s biggest tropical rainforest - as well as being the world’s largest river basin. You’ll probably have heard some shocking facts about how much of the Amazon forest is being cut down - the latest figures say three football pitches disappearing per minute. But amazingly, more than three quarters of the Amazon is still intact. So we want to focus on how we’re helping save what’s left of this vast and vital natural treasure-trove.

Amazon biome and basin

A healthy Amazon is clearly a good thing…

  • Good for wildlife - half of all species on Earth are found in tropical rainforests. The Amazon contains a third of those forests. And it’s likely there are lots more species still to be found there.
  • Good for people - as well as its vast stores of valuable natural resources, the Amazon is crucial for stabilising global climate and controlling climate change.
So it’s obvious everyone should be protecting the Amazon, right? Trouble is, as usual, the environmental issues can’t be easily separated from economic and political ones.

We’ve found the best way forward is to work closely with local communities, governments and industry to create constructive, smart solutions that help both people and nature thrive in the Amazon.

What we’re doing in the Amazon

Rainforest flora

The next five years are crucial in the Amazon.

We’re determined to help protect large enough areas of the Amazon forests to preserve most of its species and natural resources, and see that it develops sustainably for the benefit of its people and the planet as a whole.

And you can help right now... For example you might have heard of our high-profile collaboration with Sky on the Sky Rainforest Rescue initiative, which aims to protect one billion trees in the state of Acre in the Brazilian Amazon. It’s just one of many ways you can help us save this precious forest for future generations.

You can…

Sponsor an acre in Acre
Adopt a jaguar
Choose forest-friendly FSC wood goods
Donate to WWF

More Amazon facts

  • The Amazon region takes up most of the top half of South America - spreading across Brazil, Bolivia, Peru, Colombia, Ecuador, Guyana, Suriname, Venezuela and French Guiana.
  • It’s home to hundreds of thousands of species, including threatened and endangered animals like jaguars, harpy eagles and pink river dolphins.
  • The Amazon is also the world’s largest river basin - and the source of 15-16% of all the water that flows into the sea from the world’s rivers.
  • More than 30 million people live in the region today - most are in large urban centres, but almost all depend on the Amazon’s ecosystem for food, shelter and livelihoods.

How you can help

Sponsor an acre Adopt a jaguar

Amazon links


The Amazon's Vicious Cycles: Drought and Fire in the Greenhouse

Keeping the Amazon forests standing: a matter of values

WWF’s Living Amazon Initiative

Amazon Alive! A decade of discovery 1999 - 2009

Latest Amazon news

Purring monkey discovered in the Amazon rainforest

 At least 441 new species of animals and plants have been discovered over the past four years in the vast, underexplored rainforest of the Amazon. The discoveries from 2010 to 2013, include a flame-patterned lizard, a bronze-legged poison dart frog, a vegetarian piranha and a monkey that purrs like a cat.

Charlotte Hawkins with Zachary Cliff

WWF and Sky discover budding ‘rainforest reporter’ in Bishop Stortford

Back in April this year, as part of our Sky Rainforest Rescue I Love Amazon Week initiative, we launched a competition to find budding young reporters who could bring to life the issues facing the Amazon Rainforest.

Take a walk on the wild side with Sky's Discovery Trails

If you haven’t had a chance to see your local woodlands in full bloom, now is the time – particularly if you happen to be near one of our new and exciting Discovery Trails launched this month in partnership with Sky and the Forestry Commission.

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