What do you do with the money that I give to WWF?
17 June 2011
The way we spend the money pledged to WWF can be broken down as follows:
- 57% of our income goes directly on conservation programmes
- 26% is spent on the cost of generating funds - for every £1 spent, £4 is generated
- 12% on communicating and influencing
- 3% on gifts in kind
- 2% is spent on our governance and monitoring systems, which ensure we remain accountable