Home » About WWF » Contact us

What do you do with the money that I give to WWF and how much of it goes on administration?

17 June 2011

What do you do with the money that I give to WWF and how much of it goes on administration?

We are proud to say that we spend 56% of our income on conservation programmes, and 16% on communicating, influencing and raising awareness. A further 25% of our income is spent on fundraising and for every pound we spend on this; nearly £4 is generated for our conservation work. We also spend 2% of our income on governance and monitoring systems which ensure we remain accountable and this includes administration costs. The final 1% is for gifts in kind.

We reduce our administration costs by increasing efficiency in all the ‘overhead’ areas, and saving costs generally is a key feature of our current plans. With the generosity of our supporters, we can continue to protect endangered species and their habitats by addressing global environmental threats and seeking long term solutions with people in government, industry, education and civil society.

You can find out more about WWF's income and expenditure in our Annual Review.