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What do you do with the money that I give to WWF?

17 June 2011

The way we spend the money pledged to WWF can be broken down as follows:

  • 57% of our income goes directly on conservation programmes
  • 26% is spent on the cost of generating funds - for every £1 spent, £4 is generated
  • 12% on communicating and influencing
  • 3% on gifts in kind
  • 2% is spent on our governance and monitoring systems, which ensure we remain accountable
You can be sure we're always looking at ways of cutting our administrative costs and overheads wherever possible, especially in tight financial times.