Who we are
For 50 years, our famous panda logo has been one of the most recognised and respected symbols of conservation and environmental protection. Here's more about who were are and how we spend the money you donate.
- the world’s leading independent conservation organisation
- a truly global network, working in more than 100 countries
- a challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education
- creating solutions to the most important environmental challenges facing the planet so people and nature can thrive
- an organisation that makes a difference - read about how we make a difference, and see examples of some of our successes to date.
Launched on 23 November 1961, WWF-UK was the first National Organisation in the WWF network. Today we have offices in England, Scotland and Wales. We are a registered charity - most of our income comes from voluntary sources, such as our dedicated members, supporters and the business community. Our 300+ staff work with governments, businesses and communities both here in the UK and around the world.
We use our experience, credibility and influence to help create long-term solutions to global threats to people and nature - such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world’s natural resources.
To guide us in our task of achieving the mission goals, the following principles have been adopted.
WWF-UK is a charity, and the Board of Trustees is legally responsible for all the activities that the organisation undertakes.
WWF's Council of ambassadors is a distinguished and influential group of senior volunteers.
Find answers to a variety of frequently-asked questions.