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Who we are

For 50 years, our famous panda logo has been one of the most recognised and respected symbols of conservation and environmental protection. Here's more about who were are and how we spend the money you donate.

WWF is:

  • the world’s leading independent conservation organisation
  • a truly global network, working in more than 100 countries
  • a challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education
  • creating solutions to the most important environmental challenges facing the planet so people and nature can thrive
  • an organisation that makes a difference - read about how we make a difference, and see examples of some of our successes to date.

About WWF-UK
Launched on 23 November 1961, WWF-UK was the first National Organisation in the WWF network. Today we have offices in England, Scotland and Wales. We are a registered charity - most of our income comes from voluntary sources, such as our dedicated members, supporters and the business community. Our 300+ staff work with governments, businesses and communities both here in the UK and around the world.

We use our experience, credibility and influence to help create long-term solutions to global threats to people and nature - such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world’s natural resources.

Bornean orang-utan

Our guiding principles

To guide us in our task of achieving the mission goals, the following principles have been adopted.

Two African elephants.

WWF Trustees

WWF-UK is a charity, and the Board of Trustees is legally responsible for all the activities that the organisation undertakes.

UK Ambassador for Change, Casper ter Kuile, jumping over rocks in Spitsbergen, Norway

WWF ambassadors

WWF's Council of ambassadors is a distinguished and influential group of senior volunteers.

Earth Hour - Houses of Parliament and Big Ben

How we govern ourselves and spend the money we receive

Find answers to a variety of frequently-asked questions.

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Evolution of the panda logo © WWF

Related links

WWF-UK strategy 2013-18

WWF-UK Strategy 2013-18

Our address

The Living Planet Centre
Rufford House
Brewery Road
Surrey, GU21 4LL
t: 01483 426444
f: 01483 426409


A charity registered in England (number 1081247) and in Scotland (number SC039593); and a company limited by guarantee - registered in England (number 4016725).

How you can help

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