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FAQs

What is the Land for Life appeal?

WWF-UK’s Land for Life appeal is raising urgent funds to support the Maasai people of Kenya and Tanzania, as well as the unique and precious wildlife that shares their home. The appeal is supported by the UK government through UK Aid Match who are matching all public donations to the appeal, up to £2million, between 2 November 2020 – 2 February 2021.

What will the Land for Life project do?

Our Land for Life project aims to improve the livelihoods of more than 27,000 people in our project area in southern Kenya and northern Tanzania. The project will be led by WWF-Kenya and WWF-Tanzania in collaboration with local communities, together with African People & Wildlife and the South Rift Association of Landowners (SORALO) – our key partners who have worked in the region for many years.   

Donations will help support this vital project that will work with local communities to co-develop solutions for people and wildlife to coexist and thrive in Kenya and Tanzania. For example donations will help: 

  •  Support sustainable community-led enterprises to improve livelihoods and reduce poverty 

  • Create healthy landscapes for people and wildlife to thrive 

  • Support communities to protect wildlife such as elephants and lions 

  • Reduce conflict between people and wildlife to achieve a safe home for all  

How will my donation support Land for Life?

Donations to our Land for Life appeal between 2 November 2020 – 2 February 2021 will be doubled by the UK government up to £2million. Your donation and matched funding from UK government will go towards our Land for Life appeal, supporting people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.

If you make a general donation to WWF-UK during 2 November 2020 – 2 February 2021 your donation will support WWF’s vital work around the world while match funds from UK government will go towards our Land for Life appeal. 

How will my adoption support Land for Life?

If you adopt an animal with WWF-UK between 2 November 2020 – 2 February 2021 your adoption will support your chosen species and WWF’s wider work, while match funding from the UK government will go towards our Land for Life appeal, supporting people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.

How will my membership support Land for Life?

If you join WWF-UK as a member between 2 November 2020 – 2 February 2021 your membership will support WWF’s wider work, while we’ll use match funding from the UK government to support people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.

How will my fundraising support Land for Life?

If you take part in fundraising (including Big Winter Wander) and donate the money raised between 2 November 2020 – 2 February 2021 the funds you raise will support WWF’s wider work, while we’ll use match funding from the UK government to support people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.

How much do you plan to raise?

Our target is to raise £3.45million for our Land for Life project, including £2million in matched funding from the UK government through UK Aid Match.

When does the Land for Life project start?

Our Land for Life appeal will run between 2 November 2020 – 2 February 2021, when the UK government will match all donations up to £2million. The Land for Life project is due to start in April 2021 and will run for three years. 

Thank you for your support. If you have any further questions, please contact us.

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