FAQs
How will the funds raised by WWF’s UK Aid Match appeal be spent?
WWF-UK’s recent UK Aid Match appeal ran from 2 November 2020 to 1 February 2021 and allowed your donations to have double the impact.
Together we raised £4.76 million during our UK Aid Match appeal, including £2 million from the UK government. WWF-UK will provide £3.45 million to the Land for Life project, including matched funds from the UK government, supporting vital community efforts to help people and wildlife coexist and thrive in Kenya and Tanzania. Funds will also support WWF’s wider conservation work around the world.
If you donated to the Land for Life project during our UK Aid Match appeal, your donation and matched funding from the UK government will be restricted to the Land for Life project.
Adoptions made during our UK Aid Match appeal will support the chosen species and WWF’s wider work, while match funding from the UK government will go towards our Land for Life project.
If you made a general donation or took out a membership during our UK Aid Match appeal your donation will support WWF’s wider work, while match funds from UK government will go towards our Land for Life project.
What is the Land for Life appeal?
WWF-UK’s Land for Life appeal has raised vital funds to support the Maasai people of Kenya and Tanzania, as well as the precious wildlife that shares their home. Thank you to everyone who supported our UK Aid Match appeal, raising crucial funds for the Land for Life project. All donations given during the appeal from 2 November 2020 to 1 February 2021 will be matched by the UK government up to £2 million, doubling the impact of your donation.
What will the Land for Life project do?
The Land for Life project aims to improve the livelihoods of more than 27,000 people in the project area in southern Kenya and northern Tanzania. The project will be led by WWF-Kenya and WWF-Tanzania in collaboration with local communities, together with African People & Wildlife and the South Rift Association of Land Owners (SORALO) – our key partners who have worked in the region for many years.
Donations will help support this vital project that will work with local communities to co-develop solutions for people and wildlife to coexist and thrive in Kenya and Tanzania. For example donations will help:
- Support sustainable community-led enterprises to improve livelihoods and reduce poverty
- Maintain and develop healthy landscapes for people and wildlife to thrive
- Support communities to protect wildlife such as elephants and lions
- Reduce conflict between people and wildlife to achieve a safe home for all
How will my donation support Land for Life?
Donations to our Land for Life appeal between 2 November 2020 – 2 February 2021 will be doubled by the UK government up to £2million. Your donation and matched funding from UK government will go towards our Land for Life appeal, supporting people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
If you make a general donation to WWF-UK during 2 November 2020 – 2 February 2021 your donation will support WWF’s vital work around the world while match funds from UK government will go towards our Land for Life appeal.
How will my adoption support Land for Life?
If you adopted an animal with WWF-UK between 2 November 2020 – 1 February 2021 your adoption will support your chosen species and WWF’s wider work, while match funding from the UK government will go towards our Land for Life appeal, supporting people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
How will my membership support Land for Life?
If you joined WWF-UK as a member between 2 November 2020 – 1 February 2021 your membership will support WWF’s wider work, while we’ll use match funding from the UK government to support people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
How will my fundraising support Land for Life?
If you took part in fundraising (including Big Winter Wander) and donated the money raised between 2 November 2020 – 1 February 2021 the funds you raised will support WWF’s wider work, while we’ll use match funding from the UK government to support people and wildlife to coexist and thrive in southern Kenya and northern Tanzania.
When does the Land for Life project start?
Our Land for Life appeal ran between 2 November 2020 – 1 February 2021. All donations made during the appeal will be matched by the UK government up to £2 million, doubling the impact of your donation. The Land for Life project is due to start in 2021 and will run for three years.
Thank you for your support. If you have any further questions, please contact us
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