Jun 2025
Beyond offsetting: the case for businesses to adopt the contribution approach
A growing number of businesses and financial institutions have recognised the climate emergency and set science-based emission reduction targets towards net zero. That is the first priority, but on the way to achieving their targets, companies will continue to be responsible for climate warming emissions. The contribution approach is a framework that guides companies on how they can also take responsibility for their remaining emissions on the way to net-zero. The approach provides an alternative to conventional offsetting and WWF recommends this approach to create credible corporate claims, drive long-term investments essential for the transition to a net-zero, nature-positive economy and help businesses manage risk and play a leading role in that transition. This briefing note outlines the business case for company's to adopt the contribution approach.