Brave the Chill: Frequently asked questions

Brave the Chill is WWF's cold water challenge. Whether it’s a quick dip in outdoor water, a cold shower, or an icy bath, we’re asking people to get sponsored and raise £150 for WWF. Whatever you choose, we know you’ll be brrr-illiant when you Brave the Chill!

 If you'd like to take on a chilly challenge you can sign up here.

We’d recommend that you read our safety guidance to help you get prepared for your challenge.

Once you’re ready, share your challenge on social media, and with friends and family, asking them to sponsor you!

Yes, please take a look at our safety guidance here. We strongly advise you read this before taking part.

We’re asking everyone to raise £150 that will help us to continue protecting forests, oceans and species around the world for everyone to enjoy. When you sign up, you’ll receive a digital fundraising pack which has lots of helpful tips to reach your goal. The team are always on hand to help with additional support too. 

The best way to hit your £150 target is to create a JustGiving page. It’s easy to set up, quick for friends and family to make donations and great at keeping track of your total! 

The funds raised through JustGiving are sent to WWF automatically too, so we can put them to use straight away.

If you have cash donations and already have a JustGiving page, you can pay the donations into your own bank account and make an online donation via your fundraising page.  Alternatively, you can choose from the following methods:   

1. By clicking the donate button, in the top right hand corner, on our JustGiving event page.

2. By enclosing a cheque made payable to WWF-UK with a downloaded sponsorship form, returned to:  WWF Brave The Chill, The Living Planet Centre, Brewery Road, Woking GU21 4LL 

3. Call us on 01483 426333 to make payment via phone. 

All donations made from the Brave the Chill will be used to fund WWF’s work around the world to help protect our amazing planet. If you would like to find out more about the work we do, please have a look at our website.

To qualify for a reward, you must have raised the minimum target amount, as outlined below, by no later than 00:00hrs on 28th January 2025 and completed our claim form(s). Late entries will not be considered. Rewards will be sent to your address (if the address we have for you is incorrect, you must contact us prior to sending the reward to change it). The fundraising targets and applicable rewards are as set out below and are cumulative (so, by way of example only, if your fundraising total is equal to or exceeds £250 you will be entitled to receive all the applicable rewards as set out below). Fundraising rewards are available while stocks last. Fundraising totals do not include Gift Aid: 

Fundraising Rewards

£30: WWF unisex panda logo t-shirt  

£150: WWF wooden eco medal 

£250: WWF neck buff OR WWF coffee cup