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2021 is the start of a vital decade for nature and for our climate. Building on the progress we’ve already made, this is the year that we must ramp up our ambition, accelerate our action, and start to truly turn things around.  

To do this, we need powerful voices speaking up for nature.  

Ahead of WWF’s 60th anniversary, we are delighted to announce Maisie Williams has become WWF’s first Global Ambassador for Climate and Nature – using her voice to call for change, and urging you to do the same.  

In her new role, Maisie will be championing WWF’s global mission to turn around the crisis in climate and nature by 2030, ensuring a future where people and wildlife thrive. This includes pressing world leaders and decision-makers for concrete plans to limit warming to 1.5°C, safeguarding 70% of the world’s coral, securing 4 million km² of critical coastal ecosystems, and ending deforestation while working to restore the world’s forests.  

‘I am honoured and excited to be working with WWF where together we will give the opportunity for people to learn about critical parts of the natural world that are most at risk, and how we can all personally make a difference and preserve them for future generations. I want to showcase the fight back against climate change, including how we can turn around the crisis in our oceans, which are home to such extraordinary diversity of life and sustain us all.’  

  ‘Through my history of learning about our sustainable future, I have recognised that climate change is often interpreted as an overwhelming force, but my personal goal is to show people everywhere that each and every one of us plays a vital role in making a difference. From small daily life changes, through to supporting larger campaigns directed at a government level for policy change, we can all join the many incredible activists who are working every day to impact change.’ — Maisie Williams  

Maisie’s new starring role as a WWF Global Ambassador is of vital importance as we take action to put nature on the path to recovery within the next ten years.

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