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But when the trees come down, a world of wildlife is lost – and, with it, the nature on which all of us depend.   

We‘re raising funds for our ambitious goal to tackle the global deforestation crisis head-on – focusing on the three most vital tropical forests in the world, across the Amazon, the Congo basin and Southeast Asia. 

Project overview

A bold plan to halt deforestation by 2030...

‘Where there’s a tree….’ is our bold new fundraising campaign to tackle the biggest drivers of tropical deforestation and create a future where healthy tropical forests are valued and thriving. Our vision by 2030 is that entire supply chains – from the forest floor to the shelves in store – will be deforestation and conversion free. This means the production of soy, beef, palm oil and timber that does not destroy tropical forests. 

View of the jungle affected by huge Palm oil plantation in Central Kalimantan.

Why we are doing it

Where there’s a tree, there’s life. Yet around the world, tropical forests are continually being cleared to meet a growing demand for beef, soy, palm oil and timber – found in the products that we all consume and use every day.

The supply chains of just these four products are responsible for over 70% of deforestation in the Amazon, the Congo basin and Southeast Asia. These three tropical forest regions are among the most important wilderness areas left on Earth. Together, they make up 80% of the world’s remaining tropical forests and are home to two thirds of land-based wildlife.

Our number one priority is to transform these major global supply chains, and the financial systems that underpin them, to be more sustainable – and with it help halt deforestation by 2030.  

Cattle rancher in the field with cows

A regenerative cattle rancher from Cafetal in Peru's Madre de Dios

“Taking care of the forest gives us satisfaction. Now that we protect it, we feel we can return or replace what we damaged in the past.” - Ubaldina Quispe, a rancher from Cafetal in Madre de Dios.

Ubaldina is one member of the 220 families taking part in farmer field schools, supported by WWF-UK, to help ranchers maintain their soil health and avoid the need to clear new areas of the Amazon to graze cattle. A key part of this work is to create conditions in which women and young people can assume leadership positions in decision making at the family and community level, being agents of change. By 2024, 39% of people taking part in the farmer field schools are women.

How you can help

There are a number of ways that you can support our campaign to help keep forests standing:

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