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Fashion statement

Pass on polyester: choose organic cotton instead

Your Challenge

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Join those passing on polyester. Treat yourself to organic cotton instead.

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Duration 7 days

Why you're doing this

challenge issue

Many popular fabrics used by ‘fast fashion’ brands such as polyester are ridden with chemicals and use up natural resources (or fossil fuels). They’re designed to be produced cheaply and quickly; and have a short life span. 

Organic cotton does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Energy demand for organic cotton, calculated on a per yield basis, is also 62% lower than that of conventional cotton. 

How you'll make a difference

challenge solution

Avoiding synthetic materials in favour of natural materials like organic cotton will help you have a more sustainable wardrobe. It also sends a message to clothing providers that their customers care about the environment and want them to make better choices. 

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