Skip to main content

challenge short headline
Smart seafood

Swap fish for other kinds of seafood

Your Challenge

Swap your favourite fish with other responsibly produced seafood one day a week for a month.

Why you're doing this

Overfishing and climate change affects the whole marine ecosystem, prevents targeted fish stocks from recovering and impacts the 800 million people globally who depend on them for food and income. ASC and MSC certified farms and fisheries have higher environmental standards and are traceable. But even the best managed sources cannot satisfy unlimited increase in demand.

How you'll make a difference

By diversifying your seafood choices you can protect people, nature and climate. Choosing alternative species from well managed sources, like Scottish farmed mussels, can reduce pressure on more popular species. How about trying Moroccan sardines caught by purse seine? This fishing method requires less fuel and so has a smaller carbon footprint!

It is time to #FixTheFoodSystem. By doing this challenge you are also taking part in WWF-UK’s Eat4Change campaign to encourage sustainable diets and join the fight for our planet. 


Share this challenge

Track your progress

in the My Footprint App

Track your progress and discover many more challenges in the My Footprint app. Available for iOS and Android devices. 

Download on the app store Get it on Google Play