Skip to main content


Everyone has a role to play in the fight for our world. We’re all different, but we can all do something to tackle the climate crisis. With millions of us around the world acting together, collectively we can have a huge impact.

what you buy


Switch to
clean energy


Transform your garden


Watch what you buy

Living a less consumerist lifestyle can benefit you and the planet. It’s time to start asking yourself: do I really need this? Is it ethically made? What is its environmental impact?

  • You have more power than you think – and you can vote with your wallet. It’s time to support sustainable companies and put your money behind eco-friendly products.
  • Reduce the number of single-use items you’re buying, and swap them for reusable alternatives. Visit our shop for some great sustainable swaps, like coffee cups, water bottles and tote bags.
  • Always think about the four Rs: Refuse, Reduce, Reuse, Recycle. This may mean being more imaginative in how you shop. Why not share, swap, make, or buy second hand instead? Remember that the most sustainable option is using what you already own.

Eat sustainably

Food production is a major driver of climate change and biodiversity loss – with the UK supply chain linked to the extinction of 33 species already. It’s time to rethink the way we eat to ensure there’s enough space for nature and people to thrive.

  • Waste less! Currently, from farm to fork a third of food is wasted. You can help stop this by only buying what you need and embracing leftovers.
  • Move towards a more plant-based diet. Swap your meaty meals for a healthy, plant-based alternative. It's easier than you might think: check out some of our favourite recipes.
  • Check that the food you are eating is as sustainable as possible. Look out for the MSC label on seafood, the Fairtrade logo, and RSPO for sustainable palm oil. Use the Giki badges app on your weekly shop to scan and check the sustainability of your shopping basket.

Switch to clean energy

Today, the UK is emitting 42% less emissions than in 1990, in part because of a rise in renewables. But there’s still a long way to go to get to the government’s target of net zero by 2050.

  • The first step is to know what you’re emitting. Use our footprint calculator to find out your personal impact on our planet and what you can do to reduce it.
  • Switch to a renewable energy provider. Visit Big Clean Switch to find out how going green could save you money as well as helping our planet.
  • Switching energy provider isn’t the only switch you can make to help our planet. Changing banks could be one of the easiest and most effective things you do for the environment. Some banks continue to invest in fossil fuels and environmentally damaging practices, but by using our people power we can show them that their customers don’t want their money fuelling dirty business.

Reduce Waste

Around 8 million tonnes of plastic enter our oceans every year – and by 2050 there could be more plastic in our seas than fish. Our oceans are a vital defence against climate change as they soak up carbon, but they need to be healthy for that to work.

  • It’s all about preparation. Bring your reusable coffee cup, water bottle, tote bag, cutlery and metal straw with you, so you don’t have to buy disposable, single-use plastic.
  • Learn how to recycle properly. Do you know what you can and can’t recycle in your local area? And did you know that if you put dirty items in the recycling bin the whole collection can go to landfill?
  • Influence individuals, business and governments. Get your family, school or business on board with reducing their waste, and sign our petition calling for a UN agreement to tackle the plastic crisis.

Transform your garden

It might surprise you that the UK is one of the most nature-depleted countries in the world – but you can help boost wildlife populations where you live. The more we protect and restore nature, the better it can help us in the fight against climate change.

  • Learn about the nature that’s around you, how different species benefit the environment and how you can help them.
  • Use the Seek App to identify species you find, and help add to a global database about biodiversity in your local area.
  • Make small changes in your garden to welcome wildlife. Plant native vegetation, build a variety of habitats and let things get a little wild. Here are some more tips.

Join WWF

We’re fighting to end the UK’s contribution to the climate crisis in a way that creates green jobs, gives us cleaner air and makes renewable energy affordable. And we’re making our world more resilient by protecting and restoring nature – forests, oceans and the frozen poles. Support our work by donating in whatever way you can.

  • Join the Fight For Your World by becoming a committed member of WWF. Join a growing movement of people around the world who want their voice to be heard.
  • Our work with species represents everything we do to protect their habitats and the wider ecosystems they depend on. Adopt a polar bear and you’re supporting our climate change work in the Arctic. Adopt a jaguar and you’re helping us fight deforestation. Adopt an animal today.
  • If you can’t manage a regular donation right now, you can still support us by donating what you’re comfortable with today.
  • Fundraise for us by taking on a challenge event. Run, walk or cycle for the Panda!

Was this page useful?


How can we improve this page? (optional)