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What is Gift Aid?

Gift Aid is a scheme which allows charities such as WWF-UK to reclaim basic rate tax paid on any money donated to them by UK tax-payers. 

How does it work? 

As a UK taxpayer you will pay tax on your earnings, savings or pensions, at either a basic rate of 20% or a higher rate of 40%. If you make a donation to charity, this donation will come from money that you have already paid tax on. As a charity, we can reclaim this tax back from the Government. This means that if you donate £10, and use Gift Aid, it’s actually worth £12.50. Which is great news for us! And because this additional money comes to us straight from the government, not out of your pocket, you would still only be giving us £10 of your own money. Which is great news for you! 

Making sure you’ve paid enough tax to use Gift Aid

You can use Gift Aid if the amount of Income Tax and/or Capital Gains Tax you’ve paid in any tax year (from 6th April one year to 5th April the next) covers the amount of tax we will reclaim on your donations. 

For advice on how to check if you’ve paid enough tax to use Gift aid, please visit the HMRC website.

Claiming back higher rate tax 

If you pay higher rate tax, you can also claim the difference between the higher rate of tax (40%) and the basic rate (20%) on the total (gross) value of your donation. 

For more information on claiming back higher rate tax please visit the HMRC website.

Your Details

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Your Address


Your Gift Aid Declaration

Please read the statement below and tick the box to make your Gift Aid declaration:


If, at any time, you’d like us to change the way we contact you, please visit wwf.org.uk/change-contact or call Supporter Care on 01483 426333. For full details on how we collect, use and store your personal information, please see our Privacy Policy.

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