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Sky ocean rescue WWF

In the race to tackle the climate and nature emergency, the ocean is one of our best solutions and our greatest hope. Right now, in fact, the ocean keeps us alive and well.

It absorbs over 90% of heat and almost a third of all carbon dioxide that humans have ever produced. It’s why the ocean is called “the beating blue heart of the planet”.

Yet our oceans are under unsustainable pressure from pollution, climate change and overfishing. Through our partnership with Sky Ocean Rescue, we’re working to protect them – and to build support among millions of people.

Man picking up a basket of ropes

What We're Doing


WWF, together with Sky Ocean Rescue, campaigned from January to June 2021 to drive ocean recovery as the foundation for the next decade, inspiring millions to take real action to save our oceans.

We have already achieved a great deal together, yet we also know we need to do more to substantially restore our ocean and avoid the worst impacts of climate change.

We must act now to protect and restore our ocean.

What We've Achieved

• We’re fighting for the future of our ocean, and to make real change, we’re going to need you to take action NOW.

• We developed a community of 280,000 Ocean Heroes taking action in the everyday lives to help protect our seas.

• Over 211,000 signed our petition calling on the UK Government to commit to ocean recovery

• Our Ocean Hero supporters sent 3,695 emails to their local MP asking them to become MP Ocean Heroes and act as an oceans advocate in parliament

• We used underwater robot cameras (a UK first) to observe the behaviour of basking sharks in the Inner Hebrides.

• We've planted a million seagrass seeds in the UK's largest seagrass restoration project.

• Sky has eliminated all single-use plastics from their operations, products and supply chain as of 2020.

• Sky has committed £25 million over the next five years to invest in new ideas for reducing marine plastic pollution.

“The health of our oceans and climate change are inextricably linked. It is critical that we invest in positive solutions for ocean and climate recovery that help us build back from the global crisis in the right way.

In 2017, Sky Ocean Rescue was launched to tackle plastic pollution in our seas, but today this report highlights how much more needs to be done to save our oceans and halt the climate emergency.

At Sky, we’ve set our own ambition to be net zero carbon by 2030 and want to inspire others to #GoZero with us. That’s why we’re calling on the UK public to become Ocean Heroes; to play their part in restoring the health of our seas to benefit climate, nature and people.”

Jeremy Darroch

Sky Executive Chairman and WWF-UK Ambassador