Liz Earle Beauty Co.
Liz Earle Beauty Co. and WWF are working together to protect the UK’s natural habitats and help restore biodiversity
Why we're working together
Nature is in freefall, and the UK is no exception. We are one of the most nature depleted countries in the world. Seagrass meadows are rapidly declining ecosystems with around 7% of their known area lost globally each year, which in turn has a major biodiversity impact on our coastal ecosystems.
Seagrass meadows were once common around the UK coast, but up to 90% have been lost due to poor water quality, coastal development, boating impacts and aquaculture.
British beauty brand Liz Earle Beauty Co. are inspired by their Isle of Wight home, where over half of the island is designated as an ‘Area of Outstanding Natural Beauty’. Through our partnership, we will be working together to protect and restore UK’s natural habitats and help restore biodiversity.
What we're doing
We are working with Liz Earle Beauty Co. to restore and protect seagrass meadows along the Isle of Wight coastline and across the UK. Seagrass captures carbon up to 35 times faster than tropical rainforests and, even though it covers less than 1% of the seafloor, it globally accounts for 10-18% of total ocean carbon storage, making it an incredible tool in the fight against climate change.