People’s Postcode Lottery
Since 2010, WWF-UK has been supported by players of People’s Postcode Lottery.
Over £29 million has funded work in Great Britain, East Africa, the Arctic and the Amazon, addressing climate change, biodiversity loss and conserving threatened species. Thanks to the incredible support from players, WWF is helping bring about truly impactful change for our planet.
WHAT WE’RE DOING
In Lamu, Kenya: WWF and British Red Cross are working with nature to protect people from the impacts of climate change to save lives, improve livelihoods and restore nature. Together with WWF-Kenya and Kenya Red Cross Society, we’re restoring 900 hectares of freshwater and mangrove habitats in Lamu County, Kenya, thanks to generous funds raised by players of People’s Postcode Lottery.
Elsewhere in Kenya: WWF is using innovative new techniques to count Kenya’s lion population. Using images of the whisker-spot patterns of individuals lions – which act like unique fingerprints – WWF will be able to produce the first lion census, which will inform our conservation work and make sure that our efforts help the lion population thrives for years to come. Find out more in this video about the project below.
Rhino conservation: Kenya’s black rhino population has more than doubled, growing from fewer than 400 in the 1980s to over 1,000 today, according to new figures. We’ve been supporting the conservation of this critically endangered species in Kenya since the early 1960s. More recently, with the support of players of People’s Postcode Lottery, we helped develop Kenya’s Black Rhino Action Plan for 2022-26. The incredible rise in numbers shows the huge success of ongoing conservation efforts in the area. Thanks to people, communities, and organisations coming together to help, Kenya is now halfway to its long-term goal of 2,000 black rhinos by 2037.
Around the Arctic: Walrus are facing the reality of the climate crisis, and we need to understand this impact. With support from players of People’s Postcode Lottery, WWF in partnership with the British Antarctic Survey launched Walrus from Space, a citizen science programme to count walrus populations. Since 2021, we have been asking the public to become ‘Walrus Detectives’ and help conservation science by searching for and counting walrus in thousands of satellite images taken from space.
Found out how you can help protect the walrus!
My Footprint App: In 2020, after an decade of incredible support, WWF dedicated a new challenge on their My Footprint app to People’s Postcode Lottery. We often overlook the wildlife on our doorstep, which means we forget just how important it is. You can support by downloading the WWF My Footprint app and signing up to the ‘Postcode safari’ challenge to explore the life thriving in your postcode. The more we experience the natural world, the more we care about it, inspiring others to care, too.
