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Since 2010, WWF-UK has been supported by players of People’s Postcode Lottery.

Over £22 million has funded work in Great Britain, East Africa, the Arctic and the Amazon, taking action on climate change, biodiversity loss and conserving threatened species. Thanks to the incredible support from players, WWF is helping bring about truly impactful change for our planet. 


In 2021 support from players of People’s Postcode Lottery saw WWF partner with the British Antarctic Survey to launch Walrus from Space, a citizen science programme to count walrus populations. Using images captured by satellites, walrus will be counted to contribute towards a better understanding of walrus haul-out locations and how climate change and declining sea ice will impact these populations.

Sign up here and play your part in helping us protect the walrus! 

Elsewhere in Kenya, WWF has been using innovative new techniques to count Kenya’s lion population. Using images of the whisker-spot patterns of individuals lions – which act like unique fingerprints – WWF will be able to produce the first lion census, which will inform our conservation work and make sure that our efforts help the lion population thrives for years to come. Find out more in this video about the project below: 


Closer to home, players’ support has been essential in helping us campaign with the public in order to ensure the Scottish Government continues to make progress towards ending Scotland’s contributions to the global climate emergency, as well as supporting our research into nature-based solutions for Scotland. Players support has been crucial in getting a real commitment from the government to end Scotland’s contribution to climate change completely by 2045. 

To thank players for over a decade of support, WWF have dedicated a new challenge on their My Footprint app to People’s Postcode Lottery. We often overlook the wildlife on our doorstep, which means we forget just how important it is. WWF is asking the public to go out into their local area and explore the life thriving in their postcodes – because the more we experience the natural world, the more we care about it. And we inspire others to care, too. Simply download the WWF My Footprint app and sign up to the ‘Postcode safari’ challenge to get started and log your progress.

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