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WHAT WE’RE DOING

Our partnership with People’s Postcode Lottery generates funds from players that directly contribute to key conservation and climate action across the world.  

Since 2015 players of People’s Postcode Lottery have supported WWF in our work protecting marine turtles in coastal Kenya. WWF has been able to help over 53,000 turtle hatchlings successfully hatch on Kenyan beaches. Using camera and satellite tags, WWF has collected real data on the population demographics, individual behaviours and movements – all of which is crucial information to help preserve and protect this wonderful, inspiring species. 

“THANKS TO PLAYERS OF PEOPLE’S POSTCODE LOTTERY, WWF HAS BEEN ABLE TO SECURE THE FUTURE OF LAMU’S BEACHES FOR MARINE TURTLES.”   Simon Reeve

Elsewhere in Kenya, WWF has been using innovative new techniques to count Kenya’s lion population. Using images of the whisker-spot patterns of individuals lions – which act like unique fingerprints – WWF will be able to produce the first lion census, which will inform our conservation work and make sure that our efforts help the lion population thrives for years to come. Find out more in this video about the project below: 

 

Closer to home, players’ support has been essential in helping us campaign with the public in order to ensure the Scottish Government continues to make progress towards ending Scotland’s contributions to the global climate emergency, as well as supporting our research into nature-based solutions for Scotland. Players support has been crucial in getting a real commitment from the government to end Scotland’s contribution to climate change completely by 2045. 

To thank players for over a decade of support, WWF have dedicated a new challenge on their My Footprint app to People’s Postcode Lottery. We often overlook the wildlife on our doorstep, which means we forget just how important it is. WWF is asking the public to go out into their local area and explore the life thriving in their postcodes – because the more we experience the natural world, the more we care about it. And we inspire others to care, too. Simply download the WWF My Footprint app and sign up to the ‘Postcode safari’ challenge to get started and log your progress.

HOW DOES IT WORK? 

Find out more about how to support good causes with People’s Postcode Lottery. 

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