What we’re doing
Our partnership with People’s Postcode Lottery generates funds from players to directly contribute to key conservation action in Kenya. Black rhinos and marine turtles are just two iconic species which are under threat from habitat loss and poaching. With help from players of People’s Postcode Lottery, WWF is working to protect the habitat and provide security for these magical animals. We are working with private landowners, Kenya Wildlife Service, business, and local communities to develop and act on national strategies which will protect wildlife, support people’s livelihoods sustainably, and promote long-term thinking around the benefit of Kenya’s natural heritage.
“THANKS TO PLAYERS OF PEOPLE’S POSTCODE LOTTERY, WWF IS ABLE TO CONTINUE AMAZING WORK IN SECURING THE FUTURE OF LAMU’S BEACHES FOR MARINE TURTLES.” Simon Reeve
Closer to home, players support Earth Hour in England, Scotland and Wales, bringing together thousands of people to take action for our amazing planet. Earth Hour is the largest global movement for the planet. From Inverness to Exeter, Buckingham Palace to the Millennium Stadium, lights are switched off, joining millions of homes, landmarks and businesses around the world as people show they care about the future of our planet.
How does it work?
Have a look to learn more about People’s Postcode Lottery or to sign up.