All life on Earth depends on our oceans. Covering 70% of the surface of our planet, they regulate our climate, generate the oxygen we need to breathe and provide food and livelihoods for hundreds of millions of people.
Yet our oceans are under greater threat than ever before because of pollution, climate change and over-fishing. Humanity is putting unsustainable pressure on our seas and the wildlife that lives there.
That’s why we’ve partnered with Sky to combat these threats and protect our oceans.
What we're doing
Our five-year partnership with Sky will see WWF working in the oceans around the UK, Ireland, Italy, Germany and Spain.
These areas are home to a staggering range of wildlife, including orcas, minke whales, harbour porpoises and seals, and also support livelihoods in industries like fishing and tourism up and down our coasts. We’ll protect and enhance these sanctuaries of ocean life by working to reduce unsustainable and damaging activities to ensure they can thrive into the future.
We’ll also support Sky Ocean Rescue, Sky’s campaign to bring the issue of ocean health into the homes of their 22 million customers across Europe and inspire them to take action.
The partnership follows our hugely successful and award-winning Sky Rainforest Rescue campaign, which saw us working together to raise more than £9 million to help keep one billion trees standing in the Amazon rainforest. The projects supported by this funding are still making a positive impact in the rainforest today.
Alongside our partnership, Sky has committed to go single-use plastic free, in recognition of the devastating impact that plastic pollution is having on the health of our oceans around the world. Sky will eliminate all single-use plastics from its operations, products and supply chain by 2020.
Sky has also launched a £25 million Sky Ocean Rescue Innovation Fund, which will support the development of new technologies and innovations to eradicate single-use plastics from supply chains and stop plastic from ending up in the ocean.