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Together we’ve saved a billion trees in the Amazon, helped protect and restore our oceans and now we’re setting our sights on UK nature. 


Sky and WWF joined forces in 2009 with a mission to tackle some of the world's most pressing environmental issues. From tackling devastating deforestation in the Amazon, to restoring and protecting ocean habitats and fighting the climate emergency.

In February 2020, Sky set its ambition to be net zero carbon by 2030, two decades ahead of government legislation. Through the partnership with WWF, Sky will inspire millions to #GoZero and empower people to build a better world.

The next chapter of the WWF and Sky partnership is showcasing the power of UK nature - its soil, seagrass, peat, plants, trees and more - being celebrated, protected, and restored. 


In 2009 we launched Sky Rainforest Rescue, an initiative to protect the Brazilian Amazon and support local communities to make a sustainable living from the forest. Over a six-year period we raised £9 million to protect one billion trees in the Amazon and raised the awareness of 7.3 million people in the UK and Ireland, increasing their understanding of deforestation and climate change.

Since 2017 the Sky Ocean Rescue and WWF-UK partnership helped safeguard some of Europe’s most precious ocean habitats and Marine Protected Areas (MPAs). Including the creation of a new tool to assess and improve the management effectiveness of Marine Protected Areas and tagging basking sharks in West Scotland to inform the case for a new MPA for these gentle giants.

Working with Swansea University and Project Seagrass we delivered the UK’s first large-scale efforts to restore our lost seagrass meadows, planting over 1.2 million seagrass seeds in new meadows in West Wales – the largest seagrass restoration project of its kind in the UK to date.

From January to June 2021, the Ocean Hero Campaign recruited 280,000 ocean advocates to take action in their everyday lives to live a more ocean friendly lifestyle and called on the government to commit to ocean recovery. Thanks to their actions, World Ocean Day saw an announcement from the government that banned fishing and other damaging activities from at least five Highly Protected Marine Areas.

What we are doing now

Now, the Sky Zero and WWF seagrass project is expanding to other parts of the UK with Sky Zero committing to plant an additional one million carbon-capturing seagrass seeds in the South of England, contributing to a new meadow over 30,000 square metres in size. And this is just the beginning.

The project is expanding to restore seagrass and other vital carbon capturing habitats such as saltmarsh and oyster reefs – protecting entire seascapes. We’re also working to restore more ecosystems quicker – building nurseries for seagrass seeds and cutting-edge technology to help us move from handfuls to hundreds of restored meadows across the UK.

Our Force for Nature campaign is highlighting the power of the UK’s natural habitats in the battle against climate change and asking the public to join a community of people who want to protect and restore one of the UK’s most cutting-edge climate technologies... nature.

Together we can show we care about restoring and safeguarding UK nature in the fight against climate change.

Be a force for nature

 "We’re proud of our work with WWF to help restore seagrass meadows in the UK. Together we can protect UK nature and tackle climate change."

Dana Strong, Group Chief Executive Officer of Sky