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All life on Earth depends on our oceans. Covering 70% of the surface of our planet, they regulate our climate, generate the oxygen we breathe and provide food and livelihoods for hundreds of millions of people.

Yet our oceans are under unsustainable pressure from pollution, climate change and overfishing. Through our partnership with Sky Ocean Rescue, we’re working to protect them – and to build support among millions of people.


Our five-year partnership with Sky will see us working in the oceans around the UK, Ireland, Italy, Germany and Spain. Our goal is to protect wildlife and ecosystems while reducing damaging activities and promoting truly sustainable development.

Our field work focuses on a network of marine protected areas (MPAs), which provide special sanctuaries for marine wildlife. When these are well managed, they offer vital protection for marine biodiversity: with Sky’s support we’re working at all levels to make them as effective as possible.

We’re also backing Sky’s Ocean Rescue campaign to spread the word among its 22 million customers across Europe about the crisis in our oceans – and to inspire them to take action in their everyday lives. With this in mind, the company has vowed to put the spotlight on reducing single-use plastics in its own operations.


Sky, the first media company to go carbon neutral, has a strong history of working on environmental issues – this new initiative follows on from our successful push to raise £9 million with Sky Rainforest Rescue to keep a billion trees standing in the Brazilian Amazon.

As for the oceans, the partnership is already getting results:

  • We’re working on management projects in MPAs covering about 400,000km2 of ocean – a larger area than the UK and Ireland combined
  • Two MPA case studies are under way in North Devon and the Outer Hebrides in the UK Seas Project – and we’ll be sharing what we learn across the UK and beyond
  • Sky has promised to eliminate all single-use plastics from their operations, products and supply chain by 2020 – they’re already saving 450,000 plastic bottles a year by providing their employees with refillable water bottles
  • Sky has committed £25 million over the next five years to invest in new ideas for reducing marine plastic pollution.

Sky's commitments

Alongside our partnership, Sky has committed to go single-use plastic free, in recognition of the devastating impact that plastic pollution is having on the health of our oceans around the world. Sky will eliminate all single-use plastics from its operations, products and supply chain by 2020.

Sky has also launched a £25 million Sky Ocean Rescue Innovation Fund, which will support the development of new technologies and innovations to eradicate single-use plastics from supply chains and stop plastic from ending up in the ocean.

I’ve seen first-hand the incredible impact WWF has on our planet. WWF and Sky Ocean Rescue are together focused on the growing threats to marine wildlife. We’ll do everything we can to make a difference, but we can’t do it alone – businesses, governments and individuals alike need to act now, before it’s too late.

Jeremy Darroch, Sky Group Chief Executive