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The partnership aims to use technology to help overcome sustainability and conservation challenges, help people make more sustainable choices, and collect one million phones for the planet.  

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Why we're working together

Every one of us has a role to play in helping to bring our world back to life, and the technology we use every day can play a major role in tackling the climate and nature emergency.   

Over our three-year partnership, WWF and Vodafone are working with customers, businesses and society to create a positive impact for the planet by leveraging technology at scale.   

Through our global partnership with Vodafone, we are exploring how everyone can reduce their environmental footprint using digital technologies and services, whilst also using mobile technology to drive forward key WWF conservation projects around the world. 

Four unused or broken mobile phones in pile

One Million Phones for the Planet

Our key campaign, One Million Phones for the Planet, will see Vodafone collecting one million unloved and used phones to be reused and recycled responsibly. For every phone collected, £1 is generated for WWF conservation around the world. In the first year of our partnership, Vodafone has collected 210,000 devices.  

Consumers can participate in the One Million Phones for the Planet initiative by handing in their unwanted phones through one of Vodafone’s recycling, donation, or trade-in programmes. 

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Vodafone funded projects

The partnership also includes strategic initiatives in key Vodafone markets in Europe and Africa. For example, in South Africa Vodafone and WWF are working on developing technology to help prevent whale entanglement in mussel farming equipment and continuing our long-term work promoting sustainable seafood sourcing and choices. 

In Greece, we are working together to deliver zero waste and net zero Vodafone stores, whilst also developing awareness raising and engagement platforms to help Vodafone customers make greener choices. In Germany, Vodafone has supported the production of a WWF report focused on shifting to a circular economy.  

Vodafone’s partnership with WWF has also supported the production of business-focused content, providing guidance for small and medium sized enterprises to adopt more sustainable approaches, from implementing office management practices that will help reduce environmental impacts, to considering the benefits of green pensions, and addressing the issue of e-waste. This business-focused content is delivered through Vodafone’s V-Hub platform

Find out more about what we’ve achieved through our partnership here.