Vodafone
Our partnership with Vodafone helped to collect one million phones for the planet and is supporting the use of technology to help overcome sustainability and conservation challenges and help people make more sustainable choices.
Working together
Since 2022, WWF and Vodafone have been working together to engage with customers, businesses and society to create a positive impact for the planet.
Through our global partnership with Vodafone, we are exploring how everyone can reduce their environmental footprint using digital technologies and services and also using technology to help drive forward conservation projects.
One Million Phones for the Planet
The technology we use every day, including our mobile phones, has an impact on the planet.
Our key campaign, One Million Phones for the Planet, saw Vodafone collect one million unloved and used phones which were reused and recycled responsibly through Vodafone’s recycling, donation or trade-in programmes. For every phone collected, £1 was generated for WWF conservation around the world. In 2026, Vodafone reached the target of collecting 1 million phones, which generated £1 million for WWF.
Vodafone funded projects
The partnership includes initiatives in key Vodafone markets in Europe and Africa. For example, in South Africa Vodafone and WWF worked to develop technology to help prevent whale entanglement in mussel farming equipment and support a long-term programme of work promoting sustainable seafood sourcing and choices.
In Greece we worked together to reduce emissions and waste at Vodafone's own stores whilst also supporting citizens to adopt choices that will reduce the ecological footprint in their daily lives such switching to energy-saving lightbulbs.
In Germany, Vodafone has supported the production of the report: A Comprehensive Circular Economy for Germany in 2045 focused on shifting to a circular economy. This work contributed to the development of the "Resource-light living 2045" project, through which WWF Germany works with citizens to explore future scenarios and practical approaches related to resource-efficient lifestyles.
Vodafone’s partnership with WWF has also supported the production of business-focused content, providing guidance for small and medium sized enterprises, from implementing office management practices that will help reduce environmental impacts, to considering the benefits of green pensions, and addressing the issue of e-waste.