Working together
Over our three-year partnership, which launched in 2022, WWF and Vodafone are working together to engage with customers, businesses and society to create a positive impact for the planet.
Through our global partnership with Vodafone, we are exploring how everyone can reduce their environmental footprint using digital technologies and services, and also using technology to help drive forward conservation projects.
One Million Phones for the Planet
The technology we use every day, including our mobile phones, has an impact on the planet.
Our key campaign, One Million Phones for the Planet, will see Vodafone collecting one million unloved and used phones to be reused and recycled responsibly. For every phone collected, £1 is generated for WWF conservation around the world. In the first year of our partnership, Vodafone collected over 200,000 devices.
Consumers can participate in the One Million Phones for the Planet initiative by handing in their unwanted phones through one of Vodafone’s recycling, donation, or trade-in programmes.
Vodafone funded projects
The partnership includes initiatives in key Vodafone markets in Europe and Africa. For example, in South Africa Vodafone and WWF are working on developing technology to help prevent whale entanglement in mussel farming equipment and continuing a long-term programme of work promoting sustainable seafood sourcing and choices.
In Greece, we are working together to deliver zero waste and net zero Vodafone stores, whilst also developing awareness raising and engagement platforms to help Vodafone customers make greener choices. In Germany, Vodafone has supported the production of a WWF report focused on shifting to a circular economy. This led to the “Resource-light living 2045” project, where we collaborate with citizens to develop visions and concrete options for sustainable living, aiming to halve resource consumption in Germany by 2045.
Vodafone’s partnership with WWF has also supported the production of business-focused content, providing guidance for small and medium sized enterprises to adopt more sustainable approaches, from implementing office management practices that will help reduce environmental impacts, to considering the benefits of green pensions, and addressing the issue of e-waste.
Find out more about what we’ve achieved through our partnership here.