Skip to main content

launch of the Earthshot Prize

We are extremely proud to be a Global Alliance Partner and to have worked closely with The Royal Foundation of The Duke and Duchess of Cambridge on the development of the Prize.

This project will support the global effort to protect and restore the environment while also turning the current pessimism surrounding environmental issues into optimism, highlighting the ability of human ingenuity to bring about change.

The Earthshot Prize is centred around five ‘Earthshots’.

Each is a simple but ambitious goal for our planet, which if achieved by 2030 will improve life for us all, and for generations to come.

The Earthshots are:

  • Protect and Restore Nature
  • Clean our Air
  • Revive our Oceans
  • Build a Waste-Free World
  • Fix our Climate

Together, they form a unique set of challenges rooted in science, which aim to generate new ways of thinking, as well as new technologies, systems, policies and solutions.

By bringing these five critical issues together, The Earthshot Prize recognises the interconnectivity between environmental challenges and the urgent need to tackle them together.

Every year from 2021 until 2030, Prince William, alongside The Earthshot Prize Council, which covers six continents, will award The Earthshot Prize to five winners, one per Earthshot, whose evidence-based solutions make the most progress towards these goals.

We are delighted and proud to be a Global Alliance Partner of this critical initiative. To find out more, visit

WWF Quote

Colin Butfield – Executive Director – WWF-UK

“Advances in science, technology and global communications mean we now know with astonishing detail what happens if we don’t reverse the damage to our planet. But what if we use those same advances to change direction? In just 10 years, we can go from fear to hope, from inertia to inspiration. The Earthshot Prize challenges us all to make this the decade we can build a future to be proud of.”