Campaign for Nature With WWF

We all have the power to help bring our world back to life. From shopping at the supermarket to speaking with your MP, we can make a difference.

We know these issues are backed by the public. The People's Plan for Nature calls for nature to have a voice at the centre of decision-making.

Learn more about our campaigns – and what you can do to help.

The time to act is now

Why we need your help

Extreme weather, disappearing wildlife, environmental destruction… it’s easy to feel powerless in the face of such massive issues.
Here in the UK we’re one of the world’s most nature-depleted countries, and the food and stuff we consume has a big impact on nature around the world.
But we can use our influence to restore nature at home and abroad. Whether you’re a seasoned campaigner or just want to do your bit in any small way you can, we can help you use your power.
As a first step you can discover where and who you can influence with this Map Your Power activity.

Map your power
What needs to change

We face three major challenges:
- Tackling the climate crisis
- Restoring nature
- Meeting the needs of people around the world
Focusing on solving one challenge at the expense of the others is likely to backfire. For example, increasing food production by clearing forests, is fuelling climate change and destroying the biodiversity that we all ultimately depend on.
These issues can’t be looked at in isolation but have to be addressed together. We call this the triple challenge.
A triple challenge approach helps us find the best solutions. It can help us deal with conflicting demands – like balancing plans to plant more trees with the need to grow food and build homes. And it can unlock ideas that are a win on every level – like restoring carbon-rich ecosystems and other nature-based climate solutions that also provide livelihoods for local people.
What WWF is doing

At WWF we develop projects across the UK and around the world that demonstrate the triple challenge and solutions. We also work with business and governments who can implement these solutions nationally.
Following the general election, we are setting out three priorities for our next government.
1. Balancing nature, climate and people
2. Supporting farmers and saving forests
3. Investing in climate and nature
Discover more

Find out more

Using your political power

Your elected representatives can act for nature in your local area, nationally and internationally. It’s their job to prioritise what’s important to the people they represent – you!

We have some useful resources to help you below.

Using your Community Power

Community action can have an incredible impact for nature in your local area – but it can also inspire others and influence politicians and business to protect and restore nature too.

Be inspired by...

Save Our Wild Isles Community Fund

From creating community gardens and replanting wildflower meadows, to protecting local wildlife and promoting community connection to nature, these community groups are taking action and have been supported by the Save Our Wild Isles Community Fund.

Explore projects
Restoring Seagrass Meadows

In partnership with communities and organisations we’re restoring seagrass meadows and European flat oysters in the Firth of Forth.

Find out more
Bringing nature to urban areas

We’re working with Air Wick and Leicester City Council to help bring nature back to urban communities, build awareness about the biodiversity crisis, and motivate people of all ages to act and reconnect with the natural world!
Check out our short film to see how we’ve helped children in Leicester learn more about the nature around them and reconnect with the natural world! 

Working with Air Wick
An Oxford community speaking to their MP

In 2023, community members in Oxford East came together to meet with their MP Anneliese Dodds. Hosted by Oxford City Farm, constituents discussed their concerns for nature, demonstrating that the nature crisis is an issue that cannot be ignored at a local, national or international level.
Creating the people's plan for nature

The People’s Plan for Nature brought 100 people from all walks of life – with all types of opinions – together to find common ground on the action we need to take to save nature.
The Plan calls for nature to have a voice at the centre of decision-making.

Watch video

Find out more

Using your employee power

Whoever you work for, ultimately, they depend on nature and a stable climate for the business to survive.

Businesses want to attract and keep talented employees. Whatever your role you can speak up for nature, ask questions and spark real change and progress.

As a first step, watch these business films and ask your employer to screen them at work. Many organisations, including supermarkets and banks have already screened the films and been inspired to take action for nature.

Business resources
Business hub

Using your spending power

The things we buy and the businesses we buy them from can have a huge impact on nature – for good or bad. Together, we have the power to put pressure on businesses that destroy nature and support the ones that are doing the right thing.

Campaign for Nature With WWF

The time to act is now

Why we need your help

What needs to change

What WWF is doing

Living Planet Act

Using your political power

How to speak to politicians: guide

How to speak to politicians: webinar

Three Things the new UK Government needs to do

How to attend a demonstration

Using your Community Power

People's Plan for Nature Community Workshop Pack

Host a community screening

School activities

Nature Heroes: Communities Unite to Save Nature

Be inspired by...

Save Our Wild Isles Community Fund

Restoring Seagrass Meadows

Bringing nature to urban areas

An Oxford community speaking to their MP

Creating the people's plan for nature

Using your employee power

Inspiration for Businesses

Join Nature's workforce

Business resources

Using your spending power

How food causes deforestation

Ethical consumer guide

Calculate your Environmental footprint