Skip to main content

Aviva Partnership

Together we’re acting on climate change to build a better tomorrow

 

Introducing our partnership

About our partnership

Since 2021, WWF and Aviva have been working together to restore UK landscapes, build healthier more resilient communities and help transform one of the biggest indirect drivers of climate change: the UK finance sector. 

The UK is one of the most nature depleted countries in the world. With nature in freefall and communities at risk of climate change events, WWF and Aviva are working together to tackle climate change to build a more sustainable future. 

Aviva is WWF’s lead partner in the insurance and pensions sector. Together we are making a difference in three areas: 

1. Building climate resilient communities and restoring nature

We’re living through a climate and nature emergency, seeing extreme weather events across the globe due to climate change. Together, we’re developing projects that work with nature to help reduce the effects of extreme weather, particularly flooding, on communities in the UK and Canada.

2. Encouraging action by engaging people

We'll be engaging people across Aviva's core markets in the UK and Canada, inspiring and empowering local communities, individuals, employees, and financial institutions to better understand the power of their individual choices and help them take action for our planet and create a world where people and nature thrive together. To date, Aviva colleagues in the UK have volunteered over 3,000 hours on our partnership projects.*


* 3,024 hours volunteered between July 2022 and March 2024. Hours recorded by local delivery partners.

3. Transforming the finance sector

Financial institutions have a vital role to play in the transition to a sustainable future, and together with Aviva, we are striving for a transformational shift in the sector to help slow climate change – a shift without which the UK will not be able to meet its net zero target. We will also make joint calls on the UK government to ensure they deliver on their climate and nature commitments and push for even greater and faster ambition.

Our impact

Working together lets us make a bigger difference. Here are some of the examples of activity underway.

Father and Son at Beach

Take Action

If you’ve been inspired to take action for nature, here are a few things you could do;

Why we’re working together


The UK finance sector is one of the UK's biggest indirect drivers of climate change. Financial institutions have a vital role to play in the transition to a sustainable future, and together, we are striving for a transformational shift in the sector to help slow climate change - a shift without which the UK will not be able to meet its net-zero target.

As the UK’s leading insurer, Aviva is already a climate leader in the finance sector. In 2021, Aviva became the first major insurer worldwide to target net zero carbon by 2040. Together we have the reach and influence to help reimagine and start to reorient the way financial services function in a sustainable economy.

Hear from our CEO's

Tanya Steele, CEO, WWF-UK and Aviva Group CEO Amanda Blanc talk about our exciting partnership in this short film.