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Over three years, Aviva will be WWF’s lead partner in the insurance and pensions sector. Together we will focus on making an impact across three programme themes: 

  • Resilience: we’re working with communities in the UK and Canada to build healthier and more resilient ecosystems that help reduce the risk of climate-related natural disasters and create wider benefits for people. In the UK, taking a holistic land, river and seascape approach, we’re working to restore: 
  1. peatlands, woodland and heathland as part of the Wild Ingleborough project in the Yorkshire Dales National Park.   
  2. natural flow of rivers in the East Midlands and East Anglia, implementing nature-based solutions to mitigate against the impacts of flooding
  3. seagrass meadows and oyster beds in the Firth of Forth in Scotland.  
  • Realigning the finance sector to a 1.5 degree pathway. Through our partnership, we’re jointly calling on the UK government to accelerate the transition to net zero and inspiring more climate-focused financial companies to join the journey. Read our joint policy paper
  • We’ll be engaging millions of people across Aviva’s core markets in the UK and Canada to understand the power of their individual choices and help them take action for our planet. 

Why we’re working together

It’s crucial for WWF to engage financial institutions because they influence so much of the global economy and have a vital role to play in the transition to a sustainable future.  

As the UK’s leading insurer, Aviva is already a climate leader in the finance sector. In 2021, Aviva became the first major insurer worldwide to target net zero carbon by 2040. Together we have the reach and influence to help reimagine and start to reorient the way financial services function in a sustainable economy.


Learn more