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BIG WINTER WANDER FUNDRAISING TIPS

Use these ideas to make hitting your target a walk in the park

Emperor penguin mass arrival for breeding

Festive Fundraising

1) Get wrapping 🎁 

If you love to make a present look amazing with a fancy gift-wrap, use your skill to fundraise and help our planet! Charge a fee to wrap your friends and family’s gifts, set up a gift-wrapping stall or plan a wrapping party (check out our sustainable wrapping paper!). 

2) Arrange a decoration charity market 🎀 

Do you have a box of unwanted decorations gathering dust at home? Turn them into donations! Ask friends, family, colleagues or students to donate their unloved baubles, lights and candles and plan a market day to re-sell them for donations! 

3) Pour a warm drink... ☕ 

Mulled wine, apple cider or hot chocolate all sound appealing during the chilly months. Set up a stall to sell your drinks or plan a wine or chocolate-tasting night to warm everyone up. 

4)...or bake a yummy treat! 🍰 

If you are the Mary Berry of the group, sell your baked creations in exchange for donations! You can keep it sweet by planning a cookie-swap event (a party to exchange your baked goodies) ... or spice it up with a cookie bake-off! 

5) Feed Santa’s reindeer 🦌 

It is popular culture to help Santa feed his flying reindeer cookies and milk on Christmas Eve… this year you can take it one step further! Create some Reindeer Food Sachets, filled with oat, nuts and seeds and sell them to raise money for WWF. You can even make it an event, organising a Big Winter Wander to find the perfect spot to leave some reindeer superfood behind! 

ONLINE FUNDRAISING

First steps

The easiest way to raise funds and hit your target is to create a Just Giving fundraising page. It's secure for your friends and family to donate and it's a great tool to update your story and keep track of your progress. 

Self donate

Be the first to donate to your own fundraising page; it shows your friends and family that you’re taking your fundraising seriously and can encourage others to do the same!

Share

We can't say it enough: share, share, share ! On social media, email and/or WhatsApp are great starting points. You can also ask your friends and family to share your page with their contacts to maximise your reach - and your donations.  

 

Games and other ideas

Match Giving

Ask your employer whether they have a matched giving policy. One quick conversation could help double the money you raise! Find our handy template of what to ask your employer here.

Games

Use our 'guess the number of squirrels' game to kickstart your fundraising. You can even try some other games like pin the beak on the robin or hold a raffle of prizes from local businesses to help drum up more donations.

Set mini milestones

It's a great idea to break down your target into smaller milestones. Not only does it help you plan your fundraising, but you could also set 'rewards' for donors! For example, when you reach £50 on your fundraising page you'll wear animal ears to work for a week! Fun rewards will keep your friends and family engaged in your event and will encourage them to donate too.

All things food

Bake some delicious biscuits or slices of cake to take on your walk and ask friends and family for a small donation to have them when they get peckish.

After your walk, you could mull some wine and cider for the grownups. Top tip: for children, you can mull apple juice!

Charge kettle tax! After your walk, everyone will want a nice tea or hot chocolate. Why not charge £1 every time the kettle is flicked on?

Useful information

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