Players of People's Postcode Lottery raise over £30M for WWF
Accurate at time of publication: 4 November 2024
The issue
The issue
Our world is reaching dangerous tipping points due to nature loss and climate change. Weakening ecosystems and disappearing wildlife brings challenges that endanger our health, food supply, and economy.
Right now, our world needs our help like never before. But there is hope. We’re working globally with governments, communities and supporters, like players of People’s Postcode Lottery, who all have the will to act and the power to transform our world.
The Solution
The Solution
For 15 years, WWF UK has been supported by players of People’s Postcode Lottery, who have raised an incredible £30 million to help restore our natural world. This funding has been instrumental in supporting WWF’s work to protect and restore vital habitats and species for generations to come.
From Great Britain to East Africa, the Arctic and the Amazon, together we are working to bring our world back to life.
Result
Together, with the support of players of People’s Postcode Lottery, we are creating a world where people and nature can thrive together.
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© naturepl.com / Anup Shah / WWFMore Lions in Kenya and Tanzania
We’ve supported the first ever exact count of lions using images of their unique whisker-spot patterns to better understand these majestic creatures.
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© naturepl.com / Will Burrard-Lucas / WWFMore Black Rhinos in Kenya
Numbering fewer than 400 in the 1980s, Kenya’s black rhinos have now more than doubled. Following the recent development of Kenya’s Black Rhino Action Plan, supported by players of People’s Postcode Lottery, numbers reached over 1,000 in February 2024.
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© Jonathan Caramanus / Green Renaissance / WWF-UKMore Freshwater and mangroves habitats in Lamu, Kenya
In partnership with the British Red Cross, WWF are working to restore 900 hectares of freshwater and mangrove habitats to protect people from climate change impacts and improve livelihoods.
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© Wim van Passel / WWFMore Walrus from Space
Public participation has enabled us to search and count for walrus from thousands of satellite images taken from space, to help us understand how they're impacted by the climate crisis.
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© naturepl.com / Karine Aigner / WWFMore Jaguars and river dolphins in Brazil
We have strengthened the co-existence between humans and key species such as Jaguars and river dolphins, while working to secure a thriving future for the Amazon and its communities.
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© Joseph Gray / WWF-UKMore Countryside and coastlines in Great Britain
We are pioneering an ambitious new approach to tackle climate change and restore nature across land, rivers, coasts, and sea, with communities at the heart, starting with pilots in Norfolk’s stunning countryside and the coastlines of Pembrokeshire.
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