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Picture showing the lower half of a person holding a red shopping basket.

The WWF Basket

In November 2021 we launched the WWF Basket - a set of outcomes and measures to support the goal of halving the environmental impact of UK baskets by 2030, alongside a Blueprint for Action, outlining key steps food retailers can take to address these impacts.

Three years on, WWF is pleased to share the third report associated to the WWF Basket: What's in Store for the Planet: the Impact of the UK Shopping Basket on Climate and Nature - 2024.

This is an detailed overview of the UK grocery market’s impact across seven key areas, showing the distance the food retail sector needs to go to meet our target of halving the environmental impact of UK Baskets by 2030. The report also provides recommendations to help accelerate progress in the years ahead.

 

Since the 1970s, UK farming has simplified and intensified, providing less and less habitat for native wildlife

What is the WWF Basket?

The WWF Basket sets out a series of Outcomes and Measures to support WWF's goal of halving the environmental impacts of UK baskets by 2030, alongside a Blueprint for Action, which outlines priority actions for retailers to address their climate and nature impacts. 

The WWF Basket was initially developed through the WWF Tesco partnership. For more information about our partnership with Tesco, which concluded in November 2023, please click here. 
 

Strickley Farm in Kendal, South Cumbria, England practices regenerative dairy farming, where the cattle are fed on a pasture-based diet, soil health is promoted and habitats on the farms are enhanced and protected

Why it's important

We face a triple challenge: feeding a global growing population at the same time as tackling climate change and nature loss. 

Right now food production is part of the problem: the way we produce the food we need is wreaking havoc on the planet. Here in the UK, almost every part of our food supply chain has an outsized environmental footprint.  

As well as driving a catastrophic decline in UK nature, the UK requires 21.3 million hectares of land overseas – an area ten times the size of Wales – to satisfy our demand for seven key commodities, including several that are essential in food production, like palm oil and soy.  

We can only meet vital climate targets and bring nature back from the brink if we put our food system on a sustainable footing. 

Currently, global food production is fuelling the climate crisis and is one of the biggest threats to nature.

30%

of human-made greenhouse gas emissions are caused by food production

60%

of global biodiversity loss is caused by the food system

50%

of all habitable land on the planet is used for agriculture

70%

of the planet’s accessible water is used in agriculture

© KRISZTIAN TABORI - UNSPLASH

Time to act

Given the scale of the threat, we cannot afford to continue with business as usual. We need to fix our broken food system. But changing something of this size and scale is fraught with complexities.  

That is why we need everyone – including food businesses – on board, taking action to put food production on a sustainable footing.  

Basket Image

 

Image of soy crop - large-scale soy cultivation in Cerrado, Brazil

Transparent Data

You can’t manage what you can’t measure, and that is why – when it comes to transforming our food system - having the right data is vital. 

To track progress towards each of the WWF Basket outcomes, WWF asks all UK retailers to share a wide range of data for our annual "What's in Store for the Planet" report, to gain a clearer picture of environmental impacts across the sector. 

As in previous years, there remains an urgent need for more consistent and detailed industry-wide data to help measure impact and drive change in the food system. 

By being more transparent about environmental impacts, companies are not only helping to level the playing field, but also showing where greater support is needed - including from Government - driving greater cross-sector collaboration and helping to find solutions.

Read the 2024 report, What's in Store for the Planet: the Impact of the UK Shopping Basket on Climate and Nature - 2024.

WWF's Retailers' Commitment for Nature

On 6 November 2021, WWF announced that Co-op, M&S, Sainsbury’s, Tesco and Waitrose pledged to slash their impact across climate, deforestation and nature by 2030, working with WWF, signing ‘WWF's Retailers' Commitment for Nature’. On 6 March 2023, Lidl became the sixth UK supermarket to sign WWF's Retailers' Commitment for Nature and, on 28 November 2023, Aldi became the seventh UK supermarket to sign the commitment. 

Previous Reports

What's in Store for the Planet 2023

You can find the 2023 report here.

What's in Store for the Planet 2022

You can find the 2022 report here.

© NADINE PRIMEAU / UNSPLASH

Get in contact

Cross-sector collaboration is the most effective way to bring about the type of environmental change that is needed.

Please contact business@wwf.org.uk if you would like to collaborate with the wider industry on any of the areas addressed in the WWF Basket.