Areas of work We’re fighting to ensure a world with thriving habitats and species, and to change hearts and minds so it becomes unacceptable to overuse our planet’s resources. © National Geographic Creative / Paul Nicklen / WWF Encouraging global sustainable development How we're promoting sustainable living Livewell: choosing sustainable diets Our work on sustainable finance Preventing human-wildlife conflict Protecting freshwater ecosystems Protecting our natural spaces Stopping deforestation and illegal logging Stopping the Illegal Wildlife Trade Supporting sustainable fishing practices Why it's important that we value nature Why we need to protect the wildlife